It is estimated that Mexico has an area of nearly two million square kilometers, commonly defined by several regions: Central, Western, Northwestern, Baja California, Baja California Sur and the Northeastern Region.

Source: National Institute of Statistics, Geography and Informatics (INEGI)

Mexico has a wide-ranging relief throughout the country. The geography is made up of regions contrasting in many ways, from dry desert to wet tropics, and flat lands to peaks rising 7,000 feet above sea level. It is this rough geography that presents a problem for the resourceful use of shipping. These variances can be viewed in Figure x demonstrating physical characteristics of the geographic areas and their major distinctions.

Upon reviewing the geography of Mexico, one will find that Mexico does not have significant natural modes of transportation such as rivers to navigate and transport goods, unlike the U.S. with many natural modes of transportation, such as the Mississippi or the Great Lakes. Mexico has a wide-ranging coastline strategically located in the Americas; however, this natural advantage has been historically underutilized.

Free trade has also been an area of focus for this Administration. In addition to committing to trade in North America, the Zedillo Administration has committed to trade pacts with other countries throughout the Americas.

These three bodies govern and protect a constitution that is considered to be one of the

Marketing Research, Advertising and Media

Intellectual property rights are assured to foreign investors the same protection that exists in industrialized countries but this right is usually not found in the legislations of most of the developing countries.4

The nationalization procedures require five steps as described this article to establish a limited liability company. The first step takes about 2-3 working days. This step requires a permit for incorporation to be files with a proposed name to the Secretariat of Foreign Relations. Two or three names are needed in order of preference. Second, to be able to incorporate the company before a Notary Public, the company's capital must be paid in full if contributions are paid in kind. Also it can be paid partially at no less than 20% if capital contributions are in cash. If the capital is paid at 50% the Company must issue registered share certificates, and the shareholders must be registered in the Company Stock Registry Book. Third, shareholders must hold a meeting at the time of the incorporation regarding the following issues: the structure of capital stock, appointing one Administrator or a Board of Directors, appointing one statutory auditor to oversee the Company's a!

There is a shifting trend in Mexico's department stores, supermarkets and specialty stores - the direct purchase from international sources. This does not imply that the distributor will be displaced. The contrary is true; the distributor remains the vital link between the manufacturer and the consumer. Distributors provide important services and functions that cannot be overlooked; Functions such as tradeshows, development of relationships with purchasing agents and a deep understanding of the tastes and preferences throughout Mexico.

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Approximate Word count = 7093
Approximate Pages = 28 (250 words per page double spaced)