Amway

Amway Japan Limited (AJL) must develop a strategy for rebuilding growth after its performance decline in 1997, as well as for delivering growth in both near-term and long-term sales. AJL has experienced a significant decline in net sales, which in turn, impacted net income. Bruce L. Stephens, President of AJL, must figure out a way to reverse this downward slope.

Strengths: -"network marketing"

- low costs

- support staff

The method referred to as "network marketing" serves as a strength to the company because distributors purchase products wholesale from the manufacturer and sells them directly to the end customer, cutting out the cost of the middle man. Independent distributors often sponsored subdistributors, who in turn recruited others to expand their sales network. In cooperation with their suppliers, Amway products are imported from other countries and are developed with the help of other companies, such as Sharp Corporation. This also reduces costs for Amway since they are splitting costs with other companies.

AJL provides distributors with a variety of supports to

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Some common words found in the essay are:
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Approximate Word count = 1547
Approximate Pages = 6 (250 words per page double spaced)