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Frito-Lay, Inc.'s biggest problem, as stated in the text, is how to further develop their dip line as to increase the company's sales and profits. To analyze the environment, I chose the following internal and external factors that I believe play an essential role: Internal Factors External Factors Sales effort Customer preference The income statement that was shown on page 112 in the case shows that although Frito Lay's Mexican Dip has lower net sales, its overall profit contribution is higher in comparison to its Cheese Dip. In addition, dollar sales of Mexican Dips have gradually increased from 1981 to 1986 whereas Cheese Dip sale decreased from 1984 to 1985 and stayed constant the following year. This decline, according Product Manager, Ann Mirabito, was caused by three factors: 1) novelty of shelf-stable cheese dips passed; 2) increased competitive activity; 3) discontinuance of Enchilada Bean Dip. Frito-Lay's distribution system covers the entire country and is organized into four geographical zones. Each zone has distribution centers that a
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Some common words found in the essay are:
Dip Frito-Lay's, IV Choosing, Campbell Soup, Inc Companies, Frito-Lay Inc's, Ann Mirabito, Cheese Dip, Campbell's Lipton, Location Shelf, Mexican Dip, competitive activity, cheese-based dips, distribution system, 1984 1985, dip market, vegetable dip, vegetable dips, increased competitive activity, cheese dip, dip addition, cheese dips,
Approximate Word count = 945
Approximate Pages = 4 (250 words per page double spaced)
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