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Wal-Mart

Wal-Mart is a national discount retailer offering a wide variety of general merchandise to customers. Wal-Mart stores offer pleasant and convenient shopping in 36 departments including family apparel, health and beauty aids, household needs, electronics, toys, fabrics and crafts, lawn and garden, jewelry and shoes. In addition, some Wal-Mart stores offer a Pharmacy Department, Tire & Lube Express, garden center, snack bar or restaurant, Vision Center, and One-Hour Photo Processing for convenience (http://www.walmart.com).

Wal-Mart stores operate on an "Every Day Low Price" philosophy and are able to maintain their low price structure through conscientious expense control. While other major competitors typically run 50 to 100 advertised circulars per year, Wal-Mart produces only 12-13 major circulars per year (http://www.walmart.com). The cost savings associated with fewer circulars are passed on to the customer through lower shelf prices every day.

Wal-Mart associates strive to provide exceptional customer service, a characteristic that is unique to the chain. Everything possible is done to make shopping at Wal-Mart a friendly experience (2000 Annual Report).

When Sam Walton opened his first Wal-Mart stor

. . .
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Approximate Word count = 1717
Approximate Pages = 7 (250 words per page double spaced)

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