Marshall Museum of Art is located approximately six blocks from the museum's previous site and offers extensive parking availability and access through public transportation. This suggests that the museum is in a prime location, which does not inconvenience the museum's current members. Also, it is easily accessible by most of the public, regardless of age. Adults and students who do not drive can still get there with great ease and seniors ride public transportation for free, which makes it convenient for them as well.

One of the museum's greatest strengths is that their new facility was publicly mandated. The citizens of Fannel County along with Jonathon Marshall, a major benefactor of the museum, provided the setting for the continued appreciation of art and its history.

MMA saves a great deal due to its 475 volunteer workers who are in addition to the staff consisting of 185 employees. These volunteers

MMA has not spent enough time building a positive image for itself. Some would say they have no image at all. There is nothing about it that looks inviting or even hints to what wonders reign within.

The MMA has many programs directed toward educating the public. Among these are public programs such as adult tours, school tours, lectures, art films, and feature films. The MMA engages in programming to create community involvement and lends performing space to local performing arts organizations.

The three consecutive years of losses followed seven consecutive years of either break-even or low profitable status. The cumulative loss of $794,066 has depleted MMA's financial reserves. This does not lead to increased profit speculation in the near future.

Of the above alternatives, I would recommend implementing the $1 admission fee for adults. Surveys have already proven that people are willing to pay to view the collections. This way, MMA can take the profit earned from admissions to increase member benefits and to create an image for themselves. Both of these factors would in turn lead to increased membership, which is exactly what Marshall Museum of Art could use.

If their losses continue, the appropriation from Fannel County will decline. The county has, in the past, appropriated about $2 million annually to the MMA. The museum does not forecast any more than $1.6 million in county appropriation in the foreseeable future.

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