Communication Strategy

A detailed Summary of Communication Strategy


Title: "Companies Shift Internal Communications Strategy, Scale Back Mass E-Mails"

Pub.: Knight Ridder/Tribune Business News

With the overload of e-mail and Internet access, companies have more avenues than ever to communicate with their employees. But a problem arises when the company is trying to inform their workers with important information. It has become difficult for employees to distinguish what is important and relevant to them. Employees are overloaded with mass e-mails that waste their time and have no relevance to them personally.

As a result, companies have become more selective over the last few years. The more critical news is still sent through mass e-mails, but other information is now available


The goal of sending information to employees is so that they will read and remain aware of what is going on within the company. When e-mail first came about, it was the way to go. Now, however, it seems to be doing more damage than good. If employees grow agitated and do not read important information, figuring that it does not pertain to them, problems of miscommunication arise across the board. To avoid this, companies must realize the importance of proper communication and create new means of doing so. FirstNet is an excellent idea. This way, employees can actually see whom they are working for, as some have never seen their president or CEO.

First Union implemented FirstNet, which broadcasts messages from top management via satellite to branches and offices arou

Some common words found in the essay are:
Date March, mass e-mails, read information, intranet database, relevant employees, employees read,

Approximate Word count = 526
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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