Pricing strategy

A detailed Summary of Pricing strategy


Title: "VoiceStream Wireless Services launch in Dallas and Ft.Worth; Lower Prices and GSM Digital Service bring new competition to marketplace"

Pub.: Business Editors and Technology/Entertainment Writers

VoiceStream Wireless Corp.'s new pricing strategy has been quite a success and has greatly increased competition in the wireless communications industry. VoiceStream's "Get More" pricing strategy includes 600 minutes, plus 500 free minutes on weekends for just $39.99 a month. Customers are not charged for long distance or digital roaming charges when calling to and from various US Cities and neighboring states. Customers in the Dallas and Ft. Worth, for example, area get free int


VoiceStream is aiming to bring customers across the globe, the benefit of high quality at a low price. CEO, Bob Stapleton states, "We are giving residents the choice of using their wireless phone service in many of the world's most popular destinations, whether traveling for business or pleasure."

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VoiceStream also offers wireless Internet service through their mobile devices. Customers can receive news, sports, and entertainment updates directly on their handset. Additional services include text messaging from handset to handset and a two-way e-mail feature that allows customers to send and receive e-mail from their wireless handset to a home or office web address.

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Some common words found in the essay are:
Bob Stapleton, Lousiana VoiceStream, Wireless Corp's, Ft Worth, Digital Service, free minutes, Date November, roaming charges, Wireless Services, quality low price, low price, quality low, offer free, additional services, price companies, consumers offer, pricing plans, voicestream wireless, VoiceStream Wireless,

Approximate Word count = 508
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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