The King of Pop: A Public Relations Perspective
There is something about famous people that fascinates the public. Although they are ordinary people who must eat and breathe as the next person, famous people are seen as very intriguing to most. Why was everyone so interested in the O.J. Simpson murder trial, the Clinton/Lewinsky scandal, or the birth of Madonna's baby? Everyday, people are accused of murder, cheating on their wives, or giving birth to a baby. What makes the lives of these people more appealing than those of everyday people? It is the abundance of mass-media outlets today and their intense competition for audiences that has vastly stimulated the natural instinct of humans to know about each other’s lives (Ault 345). Because there is this natural public interest in a person’s success or status, publicists use this to their advantage for commercial gain. Some public relations professionals specialize in image enhancement for high profile entertainment entities by offering services such as producing pres!s kits, press releases, and publicity for their clients. Michael Jackson is a prime example of an entertainer who is constantly in the public eye for his music, his humanitarianism, his love life, and his alleged illegal actions. From a public rela
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Approximate Word count = 2852
Approximate Pages = 11 (250 words per page double spaced)
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