Advertising messages are spread through numerous and varied channels of media. In descending order of amount, the major media are newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and farm publications.2. In addition, a significant amount of all advertising is invested in miscellaneous media, such as window displays, free shopping-news publications, calendars, blimps, sky writing by airplanes, and even sandwich boards carried by people walking the streets.

Advertising supports the mass communication media. Daily news shows, soap operas, and the 7 p.m. specials are all paid for by advertisers. Because newspapers and television shows are very expensive to generate, producers hold space for commercials or article space. Seventy-five percent of the cost of newspapers an

Because the mass media depend on advertising, many people question whether advertisers control media. Generally media do not allow advertisers to influence their programming or editorial content, but many broadcasters and publishers do not hesitate to run favorable information about there sponsors, and sometimes refuse to run unfavorable or negative content about host advertisers.2. Many times' "bad" news about an advertiser is ignored, but not to the extremes. In short time a news reporter can shape America's opinion from anger to understanding.

Advertisers claim, the public is very tolerant of mass persuasion, and consumers are well able to make up their own mind. Advertisers also declare the consumer buys what they want or like, and that any particular advertisement is meant to spread awareness of a product. Most advertisers are, only trying to better circulate their particular product, but some advertisements have almost nothing to do with the product.

The question of what motivates a consumer to buy challenges the seller and presses research specialists to investigate. Some research attempts to probe the unconscious impulses that drive buying decisions. Advertising agencies then utilize these findings to influence the consumer and to attempt to break down sales resistance. Many observers outside the advertising industry have fought against this type of indirect selling. Many researchers, however, regard motivational inquiry as only a means to dig deeper. Through careful questioning and investigation it is often possible for an advertiser to trace a sale and learn what actually motivated the consumer to buy a product.

d magazines are paid for by advertisements. In the year 1900 the amount of money spent on advertising averaged about 450 million dollars. In 1995 the average had raised 357.6% to $160,920,000,000.

as there is a demand for things then advertisers will stay in business.

Living in a non-perfect world the advertisers and suppliers know that America is naive. Most consumers believe that if an object is more expensive then it is more valuable. This is how advertisers can sell two cars, though exactly the same except for a different company name on each, for two diverse prices. America's consumers desire to fit in the crowd or become accepted drives them to have what everyone else have but better.

Patterns help people to narrow our thinking down and put thoughts into categories that they can identify with. Patterns allow people to store information in blocks so that they do not have to relearn information that has already been learned. Some patterns are universal and most people have some of the same categories or patterns that other people have. An example of a universal human pattern is using language to communicate. Other patterns that people have might be gained from their own experience and unlike those of others. Patterns are useful in advertising because advertisers can target their reade

Some common words found in the essay are:
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Approximate Word count = 1985
Approximate Pages = 8 (250 words per page double spaced)