Advertising messages are spread through numerous and varied channels of media. In descending order of amount, the major media are newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and farm publications.2. In addition, a significant amount of all advertising is invested in miscellaneous media, such as window displays, free shopping-news publications, calendars, blimps, sky writing by airplanes, and even sandwich boards carried by people walking the streets.

Advertising supports the mass communication media. Daily news shows, soap operas, and the 7 p.m. specials are all paid for by advertisers. Because newspapers and television shows are very expensive to generate, producers hold space for commercials or article space. Seventy-five percent of the cost of newspapers an

Advertisers play on consumer's emotions of guilt and anxiety or fears of inferiority. The new cool thing is what everyone has so why should the consumer not go out and get it right now. Many cigarette and beer advertisers have been accused of targeting their products directly towards children, who even if they did want to buy, would not be able to because they are underage, even though 90 percent of smokers, who become life long smokers, started when they were just teens. Because of addictions to nicotine and alcohol it is easier to profit from starting a life long purchaser at a younger age. This form of selling is a trend is believed to have started in the 1980's and has brought many advertisers to courtrooms. From courtrooms advertising has been accused of ruining everything from the environment to the English language.

Advertisers claim, the public is very tolerant of mass persuasion, and consumers are well able to make up their own mind. Advertisers also declare the consumer buys what they want or like, and that any particular advertisement is meant to spread awareness of a product. Most advertisers are, only trying to better circulate their particular product, but some advertisements have almost nothing to do with the product.

Most advertisements use "stereo-type" patterns. An advertisement with a clean, nicely groomed child and parent is often targeted so that the consumer will perceive the product to make their family ideal. This marketing extends the consumers desire to be accepted and uses a consumers fear of "not fitting in" to persuade them to buy the product.

Advertising supports the mass communication media. Daily news shows, soap operas, and the 7 p.m. specials are all paid for by advertisers. Because newspapers and television shows are very expensive to generate, producers hold space for commercials or article space. Seventy-five percent of the cost of newspapers and magazines are paid for by advertisements. In the year 1900 the amount of money spent on advertising averaged about 450 million dollars. In 1995 the average had raised 357.6% to $160,920,000,000.

Tuesday evening news reports a man drinking and driving swerved off the road and killed a family of three. Later on an update the driver was having a hard time with a divorce and he had been fired earlier that day. America will except this, and America will try to understand the drunk driver. Some of America may even forget that a family of three died. In between broadcast the station may be even showing beer commercials. That's a fiction story, but it is not hard to believe. Some argue that advertising and media desensitizes consumers. These people argue that children learn to play with guns before even knowing how to spell their name. Not all advertising hinders America.

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Advertising messages are spread through numerous and varied channels of media. In descending order

Some common words found in the essay are:
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Approximate Word count = 1985
Approximate Pages = 8 (250 words per page double spaced)