Chadstone Shopping Centre

A detailed Summary of Chadstone Shopping Centre

Informative piece on Chadstone Shopping Centre

Purpose: To provide an insight on Chadstone Shopping Centre

Audience: People who have never been to the shopping centre before

Chadstone Shopping Centre has been formed from the dust of Melbourne's eastern region to become the new 'Mecca' for the city's shoppers. It has been the secret of the suburbs since its first major refurbishment in 1983, when it diverted from the Australian convention of 'strip-shopping' and took a step towards following the American model of a shopping centre. 'Chaddi', as its known more affectionately by its customers, is no more 10 minutes drive from the city centre, located on Princes Highway lying just inside the Stonnington regional boundary. The complex's niche lies within its menagerie of activities and selective mix of tenants, which together, attract a widespread demographic of consumers and provide the framework for the perfect shopping environment.

While currently one of the premier shopping complexes in Australia, Chadstone has undergone many phases of development and refinement to rise to its lofty position held at present. The Chadstone Mall was built in 1960 as a traditional Australian shopping venue, merely consisting of one road l

The wafting aroma of fresh bread floats out Chadstone Corner's south exit each time it opens, coming from, of course, Baker's Delight - just one of 56 shops specialising in fresh produce and groceries. Coles stands as the oldest tenant of the shopping centre, being in tenancy since 1960, but nowadays wages a war of supremacy against Bi-Lo, something from which the consumer can only benefit. The finest catch for lovers of seafood can be chosen from the fifty fresh varieties available at Fisch, or if drier meat is of preference, Top Cut Butcher provides premium quality meat at inexpensive prices. To create the centrepiece of a birthday party, or a scrumptious dessert after a hearty meal, Ferguson Plairre Bakehouse makes allsorts of cakes, pies, pasties and pastries - each mastered through years of experience. Perhaps the newest and most popular shop at Chadstone is Suga, a real-life reincarnation of Willy Wonka's Chocolate Factory that attracts an audience with every batch of lollies made; using a gamut of pinks, greens and yellows delectable enough to sweeten up anybody's life. Suga marks the entrance to the new entertainment sector of Chadstone - where the fun really begins!

The new era of shopping at Chadstone has been introduced through numerous expansions and augmentations to its edifice, which have increased the total area of its site to just over 56 acres square, enlarged retail floor space to one hundred thousand square metres, enclosing 216 retailers. Chadstone's retail area is divided up into sectors, in order to cater for the needs and interests of all its clientele. The 'Chadstone Corner' sector attracts the majority of Chadstone's older demographic by catering for supermarket and convenience shopping. 'The Mall' is a two hundred metre

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Approximate Word count = 1185
Approximate Pages = 5 (250 words per page double spaced)

Category: English