Chadstone Shopping Centre

Purpose: To provide an insight on Chadstone Shopping Centre

Audience: People who have never been to the shopping centre before

Chadstone Shopping Centre has been formed from the dust of Melbourne’s eastern region to become the new ‘Mecca’ for the city’s shoppers. It has been the secret of the suburbs since its first major refurbishment in 1983, when it diverted from the Australian convention of ‘strip-shopping’ and took a step towards following the American model of a shopping centre. ‘Chaddi’, as its known more affectionately by its customers, is no more 10 minutes drive from the city centre, located on Princes Highway lying just inside the Stonnington regional boundary. The complex’s niche lies within its menagerie of activities and selective mix of tenants, which together, attract a widespread demographic of consumers and provide the framework for the perfect shopping environment.

While currently one of the premier shopping complexes in Australia, Chadstone has undergone many phases of development and refinement to rise to its lofty position held at present. The Chadstone Mall was built in 1960 as a traditional Australian shopping venue, merely consisting of one road l

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Approximate Word count = 1185
Approximate Pages = 5 (250 words per page double spaced)