Aust Ice Cream Industry report
The following report is mainly based on the ice cream industry’s manufacturing output and refers to ice cream mixes, soft serve mixes and ice confection, produced and sold to the domestic and export market.The industry is generally growing slower than the economy so its life cycle is in a decline phase, but has been stable for the past 5 years and is forecast to grow inline with the economy. Over the past 5 years there has been considerable development in new products more so towards the premium end of the market, but generic branded products still are the largest sellers within the grocery industry. The key industries that purchase the output of ice cream are Supermarkets, Food service, Route Trade and Export. The top 5 manufacturing companies are estimated to hold approx 40 to 55 percent of the market share. The number of establishments in the industry increased from 40 to 95 within the last 5 years, which comprises of relatively small number of large producers and a large number of small producers. Competition is intense and increasing due to competition between ice cream and the dessert market. Also imports are a threat to the industry, which prominently come from New Zealand.
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Some common words found in the essay are:
ADVERTISING SNAPSHOT, Sara Lee, Source Aztec, Market Growth, Cream Industry, Lee Classic, Zealand Seasonal, ice cream, EXECUTIVE SUMMARY, Caprice D'Or, Domestic Markets, sara lee, super premium, ibis 2001, market share, sara lee classic, lee classic, source various ibis, past 3, various ibis, source various, aztec 2001, various ibis 2001, ice cream industry, premium ice cream,
Approximate Word count = 3720
Approximate Pages = 15 (250 words per page double spaced)
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