The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser's aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, "Advertisers sell images, not products."

The environment plays a very important role in advertising. In an advertisment I found in a magazine I will describe to you the reason the environment is one of the most important roles in advertisements. The advertisement I chose is situated in the forest. There is a girl who has a baseball glove on and the caption says, "This girl can catch". The product is for clothes. But they aren't just any clothes they are clothes, which make you feel natural and that you can be yourself. Instead of being a pretty little girl and wearing dresses and

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that's what it's there for right¿ Just like the essay question, "Advertisers sell images not products. The advertisement is selling Nescafe not the product itself. It is all in the mind, the public see an ugly person turn beautiful by a new hair dye, they go out and buy it because it is in their mind to do that. This is called psychographics. The person is not in control of their body because they have been brainwashed by the advertisement that they will be beautiful once they buy the product.

Therefore, Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also parti

Some common words found in the essay are:
Dolly Magazine, , sell images products, advertisers sell images, advertisers sell, sell images, images products, buying product, gestures symbols, public buying product, cup nescafe, playing baseball, married couple, product image, appeal audience,
Approximate Word count = 1189
Approximate Pages = 5 (250 words per page double spaced)