Beer
For a variety of reasons the stability of demand for the products in the beer market has been declining in recent years. The focus now for the major breweries as well as Great Western is the constant development of a stable demand base. Due to the regulation of prices in the Canadian market the competition is centered around product differentiation. We are moving towards making this our main focus, as it is very difficult to manage the operation while demand faces such wide fluctuations. Our company enjoyed initial success when we entered the Saskatchewan market. We believe it we will be able to experience this level of acceptance in two other markets within Western Canada. These two attractive markets are in Manitoba and in Alberta. The problem that we will face now is ensuring that we are able to create that new demand base in a similar fashion in these markets the way it was accomplished in our home market. A key problem that we have become aware of is the fact that when our planned expansion takes place our organizational structure may not be competent in handling a greater volume of business. Currently our organizational structure is perfect for our situation however if we intend to expan
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Some common words found in the essay are:
Western Canada, Association Canada, , Manitoba Alberta, Canada's Beer, Alberta Manitoba, Prairie Provinces, Western Canada's, Brewing Company, organizational structure, western canada, product demand, beer market, brand loyalty, Western Brewing, western canada's beer, enjoyed initial, larger markets, expand larger, saskatchewan market, market believe, loss product demand, expand larger markets, canadian beer market, western brewing company,
Approximate Word count = 1144
Approximate Pages = 5 (250 words per page double spaced)
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