Our company enjoyed initial success when we entered the Saskatchewan market. We believe it we will be able to experience this level of acceptance in two other markets within Western Canada. These two attractive markets are in Manitoba and in Alberta. The problem that we will face now is ensuring that we are able to create that new demand base in a similar fashion in these markets the way it was accomplished in our home market.

A key problem that we have become aware of is the fact that when our planned expansion takes place our organizational structure may not be competent in handling a greater volume of business. Currently our organizational structure is perfect for our situation however if we intend to expan

We also need to reexamine how we first initiated ourselves into the Saskatchewan market and focus on the things that we did well. Two things that we did very well was use the media to create a lot of initial publicity and position our brand as local brewer. It will be difficult to emulate these but if it is achieved we feel expansion will be extremely profitable. At the same time we must also try to eliminate what we did not handle properly. One area that we believe improvement is needed is our product differentiation; it is the key determinant of success in the Canadian beer market. Through our new product line we can establish ourselves immediately on a different plain than the two large breweries, which will lead to faster achievement of brand loyalty in our opinion.

We must still introduce new products into the smaller niche markets, which will in turn regenerate some of our New Product demand. It is also our goal to prove our reputation as a company that will be around for the long run and that we are not just some fad beer. To ensure this happens we intend to concentrate on creating strong coordination among our research and development, product development and marketing teams.

d into two larger markets this structure will require change. This change will lead to almost certain growth within the company and it is crucial that we have prepared an organizational structure that will grow along with us.

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In the beer industry it is not uncommon that a product will realize great success during its inception in to the market. The real question is can it maintain a solid level of market share for a p

Some common words found in the essay are:
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Approximate Word count = 1144
Approximate Pages = 5 (250 words per page double spaced)