The Cost of Customer Service
“A Customer can fire everyone from the chairman on down simply by spending his money somewhere else.”, Sam Walton. Service effectiveness should always be considered when cutting cost. The one area that often suffers the most when the cost cutting axe falls is customer service. The irony is that customer service is the one place where more resources should be devoted. If for nothing else, to compete with other companies in the process of cost-cutting. Customer service involves an array of activities to keep existing customers satisfied. An example is computer software manufacturers who allow consumers to telephone them to discuss problems they are encountering with the software. Servicing equipment in the field and training new users are other examples of customer service. The term user-friendly is sometimes applied; the firm wants to develop a reputation as being easy to do business with. Firms continually monitor the levels of customer service they--and their competitors--offer. No-one can put a pri
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Some common words found in the essay are:
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Approximate Word count = 706
Approximate Pages = 3 (250 words per page double spaced)
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