The Four P's of Marketing
After reading Kay Napier’s compelling story of her struggle with cancer and bone loss I decided that the best approach to this assignment would be to discuss how her personal struggle affected the four p’s of marketing. Ms. Napier, being the vice president of Proctor and Gamble’s North American pharmaceuticals, and overseeing 1,300 employees shows how her personal struggle was a huge influence on P &G’s new marketing strategy towards the product Actonel. Actonel is drug that is designed to increase bone mass caused by cancer, as well as osteoporosis, a condition that causes bone loss in nearly half of women. This is a very serious condition that Ms. Napier took a unique approach to marketing. The product, price, promotion, and place were all intertwined in an approach that differed greatly from their main competitors at Merck and Co.’s. Fosamax, Merck’s product is well established in the market for bone loss and is backed by many doctors. The aggressive approach that Napier took to promote the new product was innovative and successful. The product, Actonel, is a product that P&G hoped to use to make its drug division a player in the industry by making Actonel a “blockbust
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Some common words found in the essay are:
Ms Napier, Act Actonel, Ms Napiers, Parade Newsweek, Fosamax Mercks, Actonel Actonels, Actonel Napiers, Actonel Actonel, Kay Napiers, North American, ms napier, bone loss, ms napiers, napiers condition, ms napiers condition, personal struggle, product actonel, actonel drug, price actonel, dollars sales, talk women,
Approximate Word count = 959
Approximate Pages = 4 (250 words per page double spaced)
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