commercial advertising. Whether it is the fertilizer that the farmer

chooses to put on the vegetables he grows, the clothing that is chosen at

the department store, or the pen to write a report, it has been advertised.

Advertising occurs even in the packaging of a product. From the colors the

manufacturer chooses to use on the wrapping, to the multi-million dollar

expense of television, everyone is influenced by advertising. One of the

most powerful forms of advertising is in the advent of television. Since

its inception, advertisers have viewed television as their most powerful

tool. Television provides an excellent avenue for companies to sell and

promote their products. There are fewer and fewer people living today who

were around when television was not. Today's generation was raised

entirely on television! Since the 1940's, television has been an important

part of American life. Television is able to sell products like no other

medium can. This incredible power of television comes from three specific

areas: an inordinate amount of time spent in front of the television,

A repetitious jingle, an easily recognizable character, or a

saturate a product because of the time spent in front of the set, to target

advertisers use the concept of repetition to "promote goods, services,

breakfast cereals targeted at children, while a daytime soap opera will

having to work much harder in order to impress perspective buyers to

sell their shoes to each individual viewer in their home. Television

auditory stimuli. Magazines and newspapers can be read, radios can be

are viewing. There are not many laws on this subject but most stations

classes, even different races" (Solomon 334). They have Ronald McDonald

invention of the television is one of the most powerful tools for

other beauty supplies designed to "help" (Wrighter1) them look and feel

listened to, but only television allows you to do both simultaneously.

Some common words found in the essay are:
Super Bowl, Living Color, Bill Clinton, Nine Lives', Arch Deluxe, Mc Donald's, Ronald McDonald, Pride Ferrell, Nine Lives, greatly increases, promote products, solomon 334, spent front, Mac Tonight, front television, target specific audience, product people, sell promote, increases effectiveness, perspective buyers, television powerful, greatly increases effectiveness, spent front television, viewer auditory visual,
Approximate Word count = 1194
Approximate Pages = 5 (250 words per page double spaced)