Advertising
The music is blaring as you glance around the room in astonishment. You are a young man, a young single man for that matter. Since your options are open you decided to scour the room for the "perfect" women. As you cross the dance floor you glimpse over at the bar. A beautiful woman seizes your attention as you anxiously try to catch hers. She looks up, and of course the beer you are holding gives her incentive to apprehensively give you the eye, while seductively pouring her beer. You try to stay calm. You take a few deep breath to control you anticipation. However, your excitement drives you to pour too fast and beer spews all over the place. Coincidence? I think not. A sex symbol? Absolutely. This advertisement is an part of Coors, "It's All About the Beer" campaign, and it is referred to as "The Premature Pour." Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful force not only in the United States, but all over the world. For example, the average American is exposed to over 1,500 ads a day and will spend 1 1/2 years of his or her life watching TV-commercial
On the opposite side, females are presented disembodied or as whole bodies. Their face is not an information carrier, yet are either smiling, canting, crouching or lying down. In addition, the presentation of females nudity plays a prominent role. However, this type of advertising is disgraceful. Sexual selection should not promote such a motivation. Female nudity is the ideal means for the exploitation of male perception. We are shown as passive, and clearly dominated figures in the commercial industry. The exploitative way in which advertisements are used is "identification" with a normative self: "If you want to be like me" use this product. Indoctrination through identification is the main strategy On the contrary, no other subject matter is as guaranteed to provoke a reaction, or draw attention, from a human audience. Sex is universal. Practically everybody who is born, is born because of sex. Practically everybody who survives to adulthood will exhibit behavior which is influenced by sex, both in the sense of sexual reproduction, and sexual gender differentiation in physical development. The sexual imperative is a major part of adult human existence and behavior, and if the Evolutionist viewpoint is to be taken, it is the ultimate goal of every living thing to reproduce itself before it dies. With this in mind, I propose that the inclusion of sexual themes in advertisements is a practice that should be seriously questioned, and perhaps even regarded as unacceptable, precisely because humans as we know them are innately and inordinately attracted to themes which are sexual. Attracted above and beyond most other themes. Mitigating the instinctive view is the intellectual; most men are aware that women are less concerned with mere anatomy. Women are looking for more. Thus, advertising can show the woman and sell the product on the basis of women want this [product] in a man. Get the product, get the woman. Rarely does the romantic appeal contain the blatant sexual messages that appear in ads aimed at men since such messages would counter the intellectual view. Although an ad may use a man's body as an attention getting device, he is usually shown in a romantic rather than sexual
Some common words found in the essay are:
Information Age, Beer Babes, TV-commercials Ads, , Coors Light, Pour Advertisement, It's Beer, mass media, makes sense beer, sense beer, makes sense, sexual activity, using product, beautiful women, sexual desire, ads aimed, intellectual view, sex symbol,
Approximate Word count = 1487
Approximate Pages = 6 (250 words per page double spaced)
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