Advertising
The music is blaring as you glance around the room in astonishment. You are a young man, a young single man for that matter. Since your options are open you decided to scour the room for the “perfect” women. As you cross the dance floor you glimpse over at the bar. A beautiful woman seizes your attention as you anxiously try to catch hers. She looks up, and of course the beer you are holding gives her incentive to apprehensively give you the eye, while seductively pouring her beer. You try to stay calm. You take a few deep breath to control you anticipation. However, your excitement drives you to pour too fast and beer spews all over the place. Coincidence? I think not. A sex symbol? Absolutely. This advertisement is an part of Coors, "It's All About the Beer" campaign, and it is referred to as "The Premature Pour.” Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful force not only in the United States, but all over the world. For example, the average American is exposed to over 1,500 ads a day and will spend 1 1/2 years of his or her life watching TV-commercial
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Some common words found in the essay are:
Information Age, Beer Babes, TV-commercials Ads, , Coors Light, Pour Advertisement, It's Beer, mass media, makes sense beer, sexual connection, makes sense, sexual activity, using product, beautiful women, sexual desire, sex symbol, intellectual view, ads aimed,
Approximate Word count = 1487
Approximate Pages = 6 (250 words per page double spaced)
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