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Everyday we attempt to influence others through many different methods. We may speak in a certain tone or use certain "catch" phrases to manipulate people. Most of the time it isn't even a conscious action but it just happens naturally. Body language and gestures are also methods of controlling others. Possibly the most well-known manipulators are politicians. For politicians like George W. Bush and Al Gore propaganda techniques are studied as a science and can dictate the results of an election. From what they wear to how they speak, politicians' jobs rely on influencing a mass audience. In this essay several different strategies will be analyzed which are used by politicians, corporations, and governments. The information gathered from magazines, newspapers, and texts on propaganda will help explain these strategies.

The mainstream media carry out their propaganda service on behalf of the corporate and political establishment in many ways: by choice of topics addressed, by their framing of issues, by their choice of sources of information, and by their use of language. Modern Propaganda, p. 137

From DeVille's Modern Propaganda, there are seven different categories of language discussed that are used to manipulat

Shifting subjects, the role of a politician is incredibly complicated because they must cater to a huge number of different people. All of these people have different backgrounds including race, wealth, social status, education, gender, and religion. The voting public must decide on someone who best represents them. A politician must choose to belong to a specific political party, in the case of the US, he/she must choose either Republican or Democrat. After consciously selecting a political party to represent, he/she must advocate the ideals set by their party while also establishing a personal identity. Their personal identity is established in order to associate with their potential voters. While establishing personal identity, some interesting things are known to happen. Most people will automatically think that a politician is either too much this or too much that. It is difficult to know who a politician truly is because they are constantly shifting their personality to fit their audience.

In the debates between Al Gore and George W. Bush there were specific character traits that each candidate revealed. The public, in general, felt that Al Gore was too "stiff" and not down-to-earth enough. Even during his vice-presidency, Al Gore had always been seen as a "robot" like politician. George W. Bush, as some sources suggest, keyed into this weakness of Gore's and focused on his own personality. Bush came-off as a laid back and relaxed man with witty and sometimes blatantly sarcastic remarks. Some of the undecided public leaned more in favor of Bush's cool attitude. In a Newsweek article from November 2000 an article outlined how Bush's personality would affect the overall outcome of the election. "George W. Bush shows a remarkable ability to stay relaxed and comfortable during critical debates - either he does not care or he knows something that the public doesn't." Basically, this quote reveals that Bush's personality is more "human-like" than Gore's because either he doesn't care about how the public thinks (not likely) or, as this author alludes, he knows that the presidency belongs to him.

Shifting topics, propaganda techniques have been used by regimes throughout history. From Mussolini's black shirts to Hitler's Nazis; physical appearance, use of symbols, and other propaganda techniques have been used extensively to emit an aura of power. The Nazis may be the best example to reveal exactly how "visual" propaganda can become. The flying banners, the elaborate uniforms, the extraordinary military presence, and the banners and murals all were cruc

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Approximate Word count = 1753
Approximate Pages = 7 (250 words per page double spaced)

Category: English