One common belief shared by all contemporary media critics is that the media reflects and produces values of its own, even though their onus is initially to inform. In America the media has become a corporation in a corporate dominated society, it has become a bias agency of politicization. Powerful business corporations and politicians intertwine, both using the media to indoctrinate the mass populace in order to consummate a political and social consensus. This in turn maintains their elite positions. "Hollyw

In the newspaper, advertisement cost comes into accordance with the size of the ad and its location. Business firms find that ideal spots are in short distance from exciting news. Marshall McLuhan has argued that bad news sells good news. Bad news is real news for the reader. One must consider that the newspaper is what McLuhan calls a hot medium, where the individual must partake in high participation to read. A cool medium would be a TV, where there is low participation. Bad news brings upon not only reader participation but intensity as well. Good news is advertisements. "Ads..., have to shrill their happy message loud and clear in order to match the penetrating power of bad news" (McLuhan 188). An individual may be reading about a devastating earthquake that cost 100,000 lives, and than on the same page find an ad that elicits its message loud and clear; 'INVENTORY BLOWOUT!'. Now the readers' focus is on the rest of the ad's detail.

"....Many news consultants claim that no matter what they say, the audience prefers to watch good-looking, likable people it can relate to (perhaps of the same age group, race, etc.)...Unfortunately, in some markets the top anchors are sometimes 'hat racks' who read beautifully but who can barely type a sentence or two without the aid of the producer and writer" (Postman 30, 1992).

The medium in the media has the capacity to shape and form the values, beliefs, and opinions of the mass populace. How do they do this? "They do this in all sorts of ways: by selection of topics, by distribution of concerns, by filtering of information, by bounding of debate within certain limits" (Chomsky 55, 1994). The media determines, selects, controls and restricts information from the original pleat in order to serve the interests of politicians and elite groups in America. For instance, when America wants to induce the public to go to war, the government presents a theory of its political leadership as being committed to war through the media; after all they are seen through the media lens as 'God's Country'. However this is a very heavy burden of proof to meet because a war is a very catastrophic affair. When a political debate is formed with citizen participation, the only topic that is covered is the ramifications of the war; how should they plan the attack, what will determine the climax in order to intervene, or even how much tax payers will contribute to the military. Never or rarely do they talk about a peaceful settlement. The United States have been criticized of intervening into foreign affairs only when they somehow profit from it. With the comfort of media producing a 'one dimensional' and pluralist democracy, dissent will be repressed and America can intervene much easier.

Freedoms have become a delusional weapon that retains the elite population. The new modes of liberties need a carefully assessed evaluation.

Some common words found in the essay are:
Marshall McLuhan, America Audiences, , Third World, Herbert Marcuse, York Times, Howard Taft, GE Electric, Hearst Corporation, NBC CBS, mass media, east timor, agenda setters, york times, american media, corporations politicians, freedom mean, mass populace, propaganda model, media maintains, dominant status media, coverage east timor, mass media chomsky, mass media maintains, contributes american imperialism,
Approximate Word count = 4809
Approximate Pages = 19 (250 words per page double spaced)