Newspapers and Online Journali

A detailed Summary of Newspapers and Online Journali

The emergence of the Internet as a medium for mass communication in the mid 1990's caught the majority of newspapers off guard. The area of print journalism was filled with an air of complacency and a feeling of comfort stemming from their position as the "only game in town." When the reality of the information super-highway hit, many newspapers were flustered to find an avenue to keep up with the quick developing internet information network. (Moses, "Houston we have a Solution")

Print journalism advertising revenues took the majority of the losses sustained by the publics interest in the Internet, more directly classified advertising of employment, automobile sales and real estate. A 1998 Newspaper Association of America Study found 19% of all recent homebuyers used the Internet as their main source of information. (Carlson, "Nibbling on Newspapers")

Monster.com have taken the biggest chunk out of newspaper-classified revenue and hence waged an unexpected battle with the publishers of newspapers around the world for the almighty advertising dollar. The New York Times Company, Times Mirror and the Times Tribune Company have joined together to form Careerpath.com to bring the battle to the home of online foes. (Carlson, "nibbling")

The newspaper industry is also currently toiling with the idea of digital home delivery for a fee. Many local papers already offer a service that provides the day's headlines via e-mail, but this new service would offer paid subscribers a full edition of the print version digitally delivered to their computer. (Robins, "Newspapers Get Real")

It is a true fact that the emergence of the internet dented the revenue of print publications, however, the response of the newspaper industry to include onli

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Approximate Word count = 597
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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