Consumption is not only relevant; consumption is life in Brave New World. Events, such as solitude, that are not based on consumption have already been eliminated in Brave New World. Aspects of life, such as the love of nature, that are beneficial to people, who live in the twentieth or twenty-first century and do not cost money, could not be allowed in Brave New World. Everyone must consume, or they must produce the need for consumption. In an effort to increase transport consumption, citizens were conditioned to like nature. However, this ingenuity backfired when Epsilons went to the country and did not consume anything. As explained by the D.H.C. "we condition them to love all country sports. At the same time, we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport"

Similarly, solitude is unorthodox in Brave New World. Citizens are conditioned to feel security in crowds and reject solitude. Bernard does not feel comfortable in crowds and enjoys being alone. "Bernard considered Electro-magnetic Golf a waste of time"(Huxley 89). Because Lenina cannot understand how solitude is enjoyable, she is

reason why centrifugal bumble puppy exists is due to the fact that it is complicated and involves many pieces of equipment; thus the game increases consumption. Children do not play centrifugal bumble puppy because it is a good game; they play the game because it is the only game they know since the World Controllers have eliminated simple, read non-consumption based, games.

Consumption is developed by the World Controllers as a means of organization. Every citizen must be a producer and a consumer. If either production or consumption does not occur, problems arise. For instance, when people were first conditioned to love nature, there was consumption of transportation, but no other consumption or production. Without production there cannot be consumption, and without consumption the need f

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Approximate Word count = 769
Approximate Pages = 3 (250 words per page double spaced)