Selling More Than Just a Produ
Advertisements for various products are seen everywhere a person looks—on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement—the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. According to Vernon Fryburger, author of the book The New Age of Advertising, “The most important job for advertising is to “make a sale” for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of language, visualizations, and general background and frame of reference” (15). Advertisers use many different strategies to sell their products to consumers. They spend over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions
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Approximate Word count = 2502
Approximate Pages = 10 (250 words per page double spaced)
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