birks history
Canada’s largest jewellery company has been built up over the years by five generations of Birks. The Birks tradition dates to 16th century England, where the Birks were engaged in the trade of fine silver. By the 17th century, they had also become master cutlers and were granted the oldest cutlery trademark on register in Sheffield, the home of silversmithing in England. The family emigrated to Canada in 1832. Today, close to 1,000 employees in 36 stores, 8 in the GTA area, and nine corporate sales locations skillfully manage and present the distinguished Birks product portfolio. Birks operations include traditional retail stores and a corporate sales division that sells recognition awards and gifting programs to corporate accounts. Birks also has a design studio, a fine jewellery factory that produces over 75% of the company’’s gold and platinum jewellery, as well as silver and watch factories, all located in the Montreal head office building. With this type of history and success there is not doubt that Birks has offered excellent service and products. However, their business operations, including management of the retail and corporate stores, has helped Birks to expand over England, Canada and now the States. In addition,
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Some common words found in the essay are:
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Approximate Word count = 2077
Approximate Pages = 8 (250 words per page double spaced)
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