Electrolux
" Nothing sucks like Electrolux". Most people get very surprised and somewhat interested in what it means when they see or hear this commercial slogan. To continue, this is a part of the popular advertisement of the vacuum-cleaner. The idea of this promotion is to tell consumers that no other appliance of this matter has more power or is better in effect than Electrolux. Moreover, this is a truly eye-catching device and a good market strategy that works for the company and opens new doors to its agents. However, every consumer needs to know a little more about the product than just what is seen on TV to be sure that he or she really wants to purchase it. That is why a logical question arises in a person's mind: " Where and how to find out what the truth is". When one refers to the official company sources or web-sites, it can be clearly seen that this particular organization (Electrolux) is growing, developing, and expanding to the new international levels. First, a person gets impression that things are going great for the company and it has to mean that the basis for it's success is the quality vacuum-cleaners and other items produced by Electrolux. After analyzing the above data one starts thinking that Electrolux's advertising
To continue, it is crucial to know that if compared to others vacuum-cleaners, the Electrolux's brand is considerably less effective in performing it's major task - taking care of dust and dirt! Even more remarkable is the fact that it picks only about 60% of the dust, while others gather on average about 75% to 85% of dirt. Nevertheless, Electrolux is still a popular item in the stores and many are purchasing it in spite of everything. Who then actually does a good job and why does it happen? Well, the marketing and sales departments are the company's favorites and saviors. That is all about it. As you, probably understand, we are talking about the classical case of a product misrepresentation and false advertisement. The commercial tells that the Electrolux vacuum cleaners are supposed to be reliable, powerful and that the company has a long lasting record of quality and unquestionable service. The statistical data based out of consumer reports conveys the advertisement to be misleading. Thus, one of the first and main slogans the company used suggested the promise that Electrolux, in fact, would stay with its customers and continue serving them even after the sale of the product. Does it sound good? If it does, then this is only at the first glance. People were buying Electrolux vacuum-cleaners and were using them for many years, but nobody ever thought about the maintenance costs. The organization has foreseen many aspects and made the repair service centers widely available and easy to get to. As a result people were using the same vacuum-cleaners over a long time, spending annually fixed dollar amounts on different repairs and the company gained goodwill and the money. For example, it is possible to take
Some common words found in the essay are:
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Approximate Word count = 1164
Approximate Pages = 5 (250 words per page double spaced)
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