Distribution
Since the introduction of the World Wide Web in 1990 it has grown from a means of communicating for physicists to having more than forty million users. This tremendous growth and interest in the Internet can only mean that great opportunities lie ahead for companies and their products. Digital marketing is changing how businesses are able to get their product to the consumer. It is allowing the channels of distribution to become shorter. In order to understand the channels of distribution and how they are becoming shorter, the concept must be explained. The traditional channels of distribution consist of the product, producer, wholesaler, retailer, and the consumer. This means that first there is a product. Then there has to be someone to produce the product. The product is usually produced in mass quantity. Then the wholesaler purchases the
. . .
Some common words found in the essay are:
Wide Web, Kleindl Brad, Internet Internet, August Wal-Mart, digital marketing, channels distribution, Store August, , digital marketing wal-mart, products digital marketing, producer consumer, digital marketer, product consumer, allowing channels, increased price, marketing wal-mart, produce product, product producer,
Approximate Word count = 583
Approximate Pages = 2 (250 words per page double spaced)
|
 |
