Pratt & Whitney
PRATT & WHITNEY MARKETING INTO THE FUTURE When it comes to designing, testing and manufacturing aircraft engines of today, there are really only three choices available to consumers. Pratt & Whitney is one of theses manufactures with the other two being General Electric, and Rolls Royce. These manufactures alone dominate this lucrative and ever changing market. When an aircraft today is ordered from either Boeing or Airbus, consumers are asked if they have a preference on which engine they would like to have installed on their newly ordered aircraft. This is a very important question in the eyes of the engine manufactures; do to the fact that, after the airframe the engine is the largest, most "brand-identifiable" product on the aircraft raging between 15-30% of the total cost. This is why engine manufacturers spend a considerable amount of time and money marketing their engines. They will stress such items as reliability, quality, and durability in their marketing plans to potential customers to try and win them over from their competitors. Pratt & Whitney one of these engine manufacturers has worked hard throughout the years trying to always be one step ahead of its competitors, while also promoting safe and tim
Today this once small company has grown to become a leader in the aircraft engine manufacturing business with companies located in several different states. Pratt & Whitney's corporate headquarters are located in East Hartford, Connecticut and located in these buildings, are the offices representing the focal point for engineering, marketing, Pratt & Whitney Aftermarket Services and Customer Training. Here they also manufacture commercial and military engine parts. There are also several different business units such as their Large Commercial Engines headquarters, their Large Military Engines headquarters and their Aftermarket Services headquarters, which are also located in East Hartford Connecticut. While their Space Propulsion Operations headquarters is located in West Palm Beach, Florida and their Pratt & Whitney Canada headquarters is located in Longueuil, Quebec. They have their manufacturing and engineering sites located in six different facilities located in four different states including: Main and Georgia. This is where their engines for commercial and military customers are designed, developed, assembled and tested, and there accompanying spare parts are made. Aftermarket service centers and overhaul facilities are located in the states of Arkansas, California, Connecticut, Georgia, Maine, Michigan, Minnesota, Oklahoma, and Texas. There are also international facilities, which are located in Ireland, Singapore, Taiwan, and Ukraine. Pratt & Whitney has sales personal located in several offices around the world to answer questions about delivery, discounts, compatibility, and any other questions that consumers might have. These offices are broken down into several different groups consisting of: Commercial Sales, Military Sales, Engine Overhaul Facilities, Global Part Repair and Service Facilities, New and Serviceable Spares. There are also offices that offer other services including: Lease Engine Programs, High Pressure Water jet Stripping Services, Equipment Sales and Leasing and Repair and Supplier Logistics. Pratt & Whitney also maintains a presents on the World Wide Web located at http://www.pratt-whitney.com/ and they have several other locations were they use new web site technology to serve their clients. eSpares located at http://www.pwspares.com/ is one such site that is used as an open exchange for buying and selling new and used engine parts. It works to an XML standard and operates as the foundation for eCommerce for the company. There is said to be around 700 clients who participate on this site. AeroOffer.com is another internal marketplace that Pratt & Whitney uses for its business units and its supplier network to buy and sell aftermarket engine parts. e-tested dependable engines. Pratt & Whitney is a division of United Technologies Corporation, and they are a major supplier of commercial, general aviation, and military aircraft engines, along with spare parts, product support and a full range of aftermarket and fleet management services. They are also considered to be a leader in the design, manufacture and support of space
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Approximate Word count = 2081
Approximate Pages = 8 (250 words per page double spaced)
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