competitive advantage
"Sources of competitive advantage rarely yield added value that can be sustained over time."The following essay is going to attempt to assess the above proposition and try to find if it is possible to add value continually over a period of time. I will first discuss what competitive advantage is and what it means to a firm. Then I will explain the sources of competitive advantage and how the distinctive capabilities of a firm allow it to sustain added value. The discussion is based on a number of viewpoints from different authors who will be clearly indicated and acknowledged. I begin with explaining what competitive advantage is. So, what is Competitive Advantage? In a number of industries, the average performance of the industry is usually no better than the average performance of industries' as a whole. However particular firms or groups of firms manage to do considerably better than average. In this case, the high performing firm or sub-group has something special and difficult to imitate to offer which allows it to outperform it's rivals. Porter (1985) refers to such special assets as the firm's competitive advantage. "A firm's competitive advantage are those characteristics that allow it to
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Some common words found in the essay are:
Clive Sinclair, Competitive Advantage, Marks Spencer, Strategy Sources, competitive advantage, added value, distinctive capability, Word Count, distinctive capabilities, sources competitive, add value, sources competitive advantage, Scholes IBM, strategic assets, natural monopoly, competitive advantages, yield added, Combined Bibliography, yield added value, Corporate Strategy, added value sustained, sustain added value, Competitive Analysis, Corporate Success, primary distinctive capability,
Approximate Word count = 2238
Approximate Pages = 9 (250 words per page double spaced)
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