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Media plays a significant role in our society today. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read each day. Television more so that any of the other medias achieves a myriad of different goals. These goals range from entertaining to educating. Various confines of education and entertainment are depicted in television.
For the most part the television is found to be very entertaining. People watch television shows they enjoy and find entertaining. Television is often looked at as a babysitter for children. The viewing of television can entertain the young and old alike for great amounts of time. Along with entertaining, the media is used to inform society. Days are often started by the listening of the news on the morning television, judging the latest updates on the local traffic jams. Days are often concluded with the watching of the late night news on television, keeping us informed of the world and the events occurring around us. Steven Stark, author of Glued to the Set has been quoted as saying, "the local newscast has replaced the network news and the newspaper alike as the average American's main source of news." (390)
In addition to informing the television is used to spread a message or to campaign. Political candidates on all levels use this medium to inform the public of their views and hopefully to convince the public to elect them.
James B. Twitchwill author of Adcult USA: The Triumph of Advertising in American Culture states,"The culture we live in is carried on the back of advertising."(405) Television is used to inform, entertain and campaign and most significantly, it is used for advertising. In fact, television is so centered on advertising and these advertisers play such large sums money to advertise that advertising has taken over. Every five to fifteen minutes a commercial is played on television. The intent of these commercials is to create a feeling of need by the viewer to purchase, consume the product being a
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Robert Atwan, Bibliography O’Brien, Sein, Steven Stark, Robert Atwan.Boston:Bedford,1998, James B. Twitchwill, Steven D., Geoffrey,
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Boston, USA, New York, Washington,
Keywords included in this research paper
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