For the most part the television is found to be very entertaining. People watch television shows they enjoy and find entertaining. Television is often looked at as a babysitter for children. The viewing of television can entertain the young and old alike for great amounts of time. Along with entertaining, the media is used to inform society. Days are often started by the listening of the news on the morning television, judging the latest updates on the local traffic jams. Days are often concluded with the watching of the late night news on television, keeping us informed of the world and the events occurring around us. Steven Stark, author of Glued to the Set has been quoted as saying, "the local newscast has replaced the network news and the newspaper alike as the average American's main source of news." (390)

James B. Twitchwill author of Adcult USA: The Triumph of Advertising in American Culture states,"The culture we live in is carried on the back of advertising."(405) Television is used to inform, entertain and campaign and most significantly, it is used for advertising. In fact, television is so centered on advertising and these advertisers play such large sums money to advertise that advertising has taken over. Every five to fifteen minutes a commercial is played on television. The intent of these commercials is to create a feeling of need by the viewer to purchase, consume the product being advertised. In fact, advertising has become so prevalent and so extreme that the average citizen of our society has taken on a significant role as a consumer. The clothes we wear are often a byproduct source of television advertisement. Companies advertise their product or clothing to make their logos so blatant and conspicuous that everyone who sees you knows who made your clothing or your product.

Robert Atwan. Boston: Bedford,1998.

Twitchell,James B. But First, A Word From Our Sponsor.

Television plays a major role in our daily lives. It not only influences our preferences, it affects our beliefs, our likes and our dislikes. It can strengthen our knowledge and broaden our perspectives. Many different goals are achieved from the television.

Our Times: Readings from Re

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Approximate Word count = 1127
Approximate Pages = 5 (250 words per page double spaced)