The business' main objective is to provide stationery goods and various academic necessities to its clientele with ease and convenience. However, the store's primary objective is to provide the third year business students with hands on experience at running a business operation. The Stationery Stop is categorized as a convenience goods store specializing in academically related products. The Stationery Stop stocks over 140 products and over 14 product lines including books, clothing lab coats, lab books, candy, chocolate bars, bus tickets, pens, pencils, disks, paper, graph paper, rulers, erasers, staplers and many more.

The Stationery Stop has generated sales of $16020 in 2000 and generated sales of $11425 in 1999 and $11319 the year before that. Estimating future sales growth of the business may not be accurate because of the limited control The Stationery Stop has over its market share. Althou

Some common words found in the essay are:
Stationery Stop, Heritage College, Strategy Marketing, Production Level, stationery stop, Stationery Stop's, Size Located, heritage college, business students, market share, stationery stop generated, target market, facilities provided, marketing concept, generated sales, concern business, entire market,
Approximate Word count = 609
Approximate Pages = 2 (250 words per page double spaced)