Breakfast of Champions:Languag
America has grown into a very capitalistic, consumer-targeting society. Advertising is a gimmick that markets have been using to target the consumer audience. Although some look at the growing consumer oriented markets as progress, Kurt Vonnegut uses his novel Breakfast of Champions to downgrade the whole issue of advertising and consumerism. He emphasizes how the market economy has become incorporated into our language, has manipulated our actions, and has had a somewhat adverse effect on American society. In Breakfast of Champions, criticism on the whole advertising industry is a frequent theme. It is phenomenal how advertisement has affected a whole array of people in so many ways. Children three years of age being exposed to “Power Ranger laser guns,” to seniors of age 85 watching infomercials on the “Clapper,” are a huge amount of people being targeted. Not only are these advertisements appealing, they also subconsciously become part of the consumers’ language. The word “Kleenex” is used to refer to soft pieces of tissue. This has become so internalized in our vocabulary that we refer them by their brand name rather than simply as “tissues.” To Vonnegut, it sounds silly when people see a Volkswagen Beetle automobi
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Some common words found in the essay are:
Breakfast Champions, Trout Vonnegut, Power Ranger, Pyramid Pyramids, Hoobler Hertz, , Volkswagen Beetle, breakfast champions, Kurt Vonnegut, advertisements sometimes, american society, words society, meaning words, buying product, emotional fulfillment, people believe, change meaning,
Approximate Word count = 986
Approximate Pages = 4 (250 words per page double spaced)
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