Changing Role of Communication Technology in the Workplace
Jagdish Sheth identified four dinstinct forces that are contributing to the changing role of information tec hnology in organizations
2. Globalization of business operations
1st Force. This drivies companies to use state of the art computer and automated technology to stay ahead of their competitors and reduce operation costs. (ex) AT&T, compterized billing, account management, and operated services)
2nd. Comminication technlology is required to help companies bridge the barriers of distance and time. Companies are going global. One form of global communication, World Wide Web to buy and sell goods, products, and services
2. Select, use, and trouble shoot appropriate technology ("students need skills to access information, and also be able to process it.)
Key to successfully managing techno life
Disadvantage: Litmit the amount of information youh can receive through nonverbal cues.
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