Rock and Roll

A detailed Summary of Rock and Roll


Soda or "pop" has become more and more a part of our culture. It was once a considered a treat but is now more like a beverage to go with every meal, and all times in between. Now it would be hard to find a household in the U.S. that doesn't have any cola in the refrigerator. To achieve this the companies must appeal to all people, they do this through different advertising campaigns. Different pops use different advertising techniques to appeal to the certain groups of people. Mountain Dew and Coca-Cola are two companies that try to achieve two very different images.

Mountain Dew has tried to take advantage of the whole "extreme sports" explosion that has become so popular in the last few years. They do this by incorporating them into there advertisements. They often incl


ude people skateboarding, snow boarding, and rollerblading. They always have some extreme twist to push it even further. Like one for instance, there is a U.F.O flying down the mountain like a snowboard, only for three teenaged kids to be beamed down, and then they all drink a Mountain Dew.

There focus is on the younger, "hipper" crowd. They want there drink to reflect the same image as extreme sports do. It's a free, adventurous, young feeling image.

They try to appeal to the younger crowd in most aspects. The younger generations are the ones that are mostly taking part in these activities. However, this can also have some appeal to the older generations as well. Since they are not taking part in these sorts of activities, many of them don't feel as young as they

Some common words found in the essay are:
Mountain Dew, , Dew Coca-Cola, mountain dew, try achieve, extreme sports, image try, appeal people,

Approximate Word count = 528
Approximate Pages = 2 (250 words per page double spaced)

Category: Music

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