Best Buy brings customers an extensive selection of affordable, easy-to-use technology and entertainment products that improve their time in a fun, informative and no-pressure shopping environment, while maximizing the company's profitability and offering shareholder value.

This is the description of one of the largest retail stores known as Best Buy. I was personally employed in one of their stores for over two years. In that time while working I was able to analyze the communications that took place. The managers, employees, customers, products, and the standard operating plan were all key factors in the communication that took place.

The management structure is what holds the employees together. A tall

organization takes hold. You can see how the company is organized on page X. The managers mainly communicate to each other but the lower managers respond to the general manager. From there the distribution of power works its way down the table. What is not shown in the table is the additional level of power above the general manager. This would be the corporate level, where all of the Best Buy general managers report to. The management is most likely that as other retail stores; most definitely it is a working method considering the growth of Best Buy. Managers hold an interesting job in these stores; I have noticed that over time most managers move from store to store by command of the district offices. I would assume that this is because of performance or the lack there of and the smaller possibilities of pure personal decisions.

The internal communications within the store are definitely the most important. Every day before the store opens and closes a store meeting is held. This meeting is held to inform the employees of the current status of the sales and where they stand in their district. Other discussions include any problems that occurred recently or something that they should be aware of such as loss of products or new sales. Besides the daily meetings a store meeting is held every trimester in that the entire store is required to attend. This meeting is more like a pep rally. Videos from district offices are sent to every Best Buy store to inform of new news and upcoming events. Best Buy likes to say that they are team players and encourage everyone to work as a team. The employees work as a team whether they know it or not, much less like it or not. Say a customer goes in to buy a computer. A sales person grabs the products for the customer and sends them to a register to be rung out, then they are sent to have the computer setup by a technician, then the customer finally leaves the store to be checked out

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Approximate Word count = 1317
Approximate Pages = 5 (250 words per page double spaced)