IBM as a Successfull Business
IBM is a successful business. IBM’s vision and mission statement is, “At IBM, we strive to lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions and services businesses worldwide.” As discussed in our business book, a path towards success in a business can be broken down in to a continous four step cycle. The first step is realizing the indicators of success. IBM is concerned with financial performance. IBM has a fancy web site dedicated to its financial reports, http://www.ibm.com/annualreports is updated every year. The diagram to the left shows IBM’s revenue over the past ten years. Meeting customer needs is critical for IBM. But who are IBM’s customers? From students attending PartnerWorld (IBM’s new university), to companies buying new technologies to produce high tech devices, IBM sells to the world. The United States, Russia, and China all have strong bonds with IBM and its technology. IBM understands whom its customers are and delivers quality in their product
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Approximate Word count = 1109
Approximate Pages = 4 (250 words per page double spaced)
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