The NBA in Canada
When the city of Toronto was granted an NBA franchise, the team was faced with a very unique challenge. How can a team, which plays a winter sport, effectively market itself in a hockey-crazed country? Although basketball was popular in small pockets around the province despite the lack of an NBA team, most sports fans were hockey fans first and foremost. Critics claimed that Canadian teams lacked the essential requirements to sustain a successful NBA franchise and would struggle just to stay afloat in the corporate dominated sports world. Despite the recent demise of the Vancouver Grizzlies, the Toronto Raptors have overcome the widely held belief that a Canadian city could not adequately support an NBA franchise. They have accomplished this task through effective marketing to fans, strong corporate partnerships and effective management of player salaries. One of the main concerns of the NBA was that Canada lacked sufficient fan support and would not be able to provide enough revenue to continue operation. But as the Raptors enter into their sixth year of operation, fan support and revenue is at an all-time high. Situated in the recently constructed Air Canada Centre, the Raptors drew an average of 19
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Some common words found in the essay are:
Canada Centre, Toronto Raptors, Compensation Arrangement, Cola Co, Carter Raptors, NBA CANADA, Leafs MLSE, Bulls-Utah Jazz, Vince Carter, Centre Raptors, toronto raptors, fan support, richard peddie, maple leafs, canadian city, nba franchise, nba canada, raptors organization, maple leaf, pension plan board, ticket prices, teachers pension plan, raptors maple leafs, air canada centre, ontario teachers pension,
Approximate Word count = 1845
Approximate Pages = 7 (250 words per page double spaced)
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