Corporations have made every effort to submerge consumers in their advertising since the beginning of time. They money that corporations are willing to spend delivering ads has doubled since 1976, and continues to grow by over 50% every ten years. In the United States, $162 billion was spent - or $623 for every person in the country - on advertising in just one year. Corporations and businesses are willing to devote such an enormous investment of money simply due to the fact that if done properly, advertising will more than pay for itself

While it is the corporations and suppliers that create and swamp all forms of media with advertisements, it is their target audience, the consumers that are most affected by advertising. While it is the intention of the corporations to inject their persuasive arguments promoting their product into consumers, it is likewise the intention of consumers to buy products and spend the money they have. Advertising benefits consumers in many ways. Advertising gives consumers a choice of products. It makes new products known to them and gives them incentives for buying them. Consumers can have a chance to experience and view the products at their ease without having to make a special effort to inquire. Comparisons can be made by consumers, making it more convenient and easier to decide where to spend and what brand to buy. It lets the consumers know that such a product is available. Without advertising, the existence of the product might not even have been known, limiting the selection of the consumer. Advertising helps consumers buy by offering reasons for buying, such as why that product is bigger, better and less expensive than the next. Since misleading advertising is illegal, most advertisements can be a real help in helping consumers to buy a product. In a recent study by the University of Illinois, 61 percent of American respondents believed that ads were highly informative, while 50 percent responded that they tended to believe that advertised products live up to the promises made about them , proving that consumers feel that advertising is a good aid in making purchasing decisions. Besides their practical applications, advertising also has value to consumers in the way that it is entertaining. 47 percent of American respondents have said that they like advertising in general, while only 25 percent disagree completely. Advertising has become a part of western culture. A prime example is the "I Am Canadian" commercial for beer that was widely popular several months ago. Consumers consider advertising now to be more than a piece for persuasion but an entertainment piece. Commercials can set a stereotype for a lifestyle such as in Labatt's "Out of the Blue" commercial, or it can help assert and remind us of values that may be overlooked such as the "Priceless" Mastercard commercial. Jingles, a tool used by the advertising industry to convince consumers to buy at subliminal levels have continually become embedded the heads of those exposed to advertising and have likewise become a part of western life. Advertisers have realized this and have consequently begun to create ads that are humorous, emotional, or otherwise entertaining in order to take advantage of the full attention that consumers will pa

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Approximate Word count = 1831
Approximate Pages = 7 (250 words per page double spaced)