Trends for the Millennium
Companies of today must respond to change to survive the future. Change is inevitable-growth is optional. Change forces all business owners to adapt, adjust and be energetic in building their businesses. After all, there are only three things a company can do with change: ignore it, adapt to it or embrace it. By focusing on new ways of doing things, a company can revitalize their business. In particular, marketing in new ways and with different strategies not only simulates new business, but also gives a company a new vision on productivity. Companies will need to use their resources wisely as technologies and quick markets will leave companies trying to find their way to the door. Spending millions of dollars to make a product unique is a thing of the past with technology and the ever changing buying patterns and competition companies will have to use those dollars to emphasize their company values not specifically their product. Additionally education will play an important role as markets and technology is rapidly changing. Companies should develop a culture that encourages and fosters new ways of looking at things. They constantly should s
trive to create, develop, test and refine ideas. Organizations and associations are resources and committed to offering ideas, information, data, conferences, publications and more. In addition, local college continuing education classes, public workshops and even the library are resources that can be utilized. Learning about new ways to hire, train and motivate employees, for example, can be critical to success-especially because the labor market is so tight. Keeping abreast of trends in marketing (i.e. electronic communication, direct mail and response, telemarketing) also is important. My recent online endeavors allow me to compete with the likes of Gateway and Compaq to a certain extent. I can build a state of the art web page and offer my service for half the cost of these two companies because my overhead is minimal and I can come to the consumer and offer my service when the consumer wants them not when the are offered. It also allows me to see data on who is buying computers and what age groups and with the proper channels I can create mailing list and phone sales directed at the novice. As an independent business person I have used educational means to stay adept to new technologies as well as keep the quality of my work more personalized. My philosophy is based on quality a
Some common words found in the essay are:
Advertising Companies, Gateway Compaq, Market Companies, Introduction Companies, Conclusion Business, Millennium September, position market, position market sell, gaining information, offer service, market sell, service consumer, adapt adjust,
Approximate Word count = 878
Approximate Pages = 4 (250 words per page double spaced)
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