Most sales courses and books on selling deal with techniques, not with people. This thinking reminds me of my industry's popular definition of a consultant: a person who knows 99 ways to make love, but does not have a partner. (81)

Why do salespeople have such a bad reputation? Why is there such a huge gap between ethics and sales in our society? What criteria should one use to determine what is ethical sales behavior? We will develop our ideas on the human aspect of ethical sales persuasion by presenting the elements of the sales profession that influence public opinion, analyzing the consequential dilemma resulting from the effort to standardize ethical behavior, and we hope to offer some theories as to the causes of unethical sales behavior. Next, we will also present, analyze, and hypothesize about some popular misconceptions concerning sales profession, effective sales qualities, motives for buy

The salesperson qualities related to attitude?

Appropriateness of merchandise. salesperson analyzes the prospective buyer and the buyer's needs and offers the buyer only what is applicable. He or she never tries to sell the buyer a Mercedes when the buyer ought to purchase a Saturn, even if the buyer can afford the expensive car.

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Approximate Word count = 4768
Approximate Pages = 19 (250 words per page double spaced)