Throughout the quarter we have talked about communication within cultures, and between cultures. Cultures can be made up of people from separate countries, different economic backgrounds, or age groups. Although cultures have to interact with each other each day, it may be from the high school student checking out a middle aged working woman at the grocery store to a man from India ordering food while an airplane layover in London. Each of these encounters may meet with a certain degree of uncertainty. The secret to make these meetings successful is to reduce the uncertainty felt by the communicators.
Charles Berger's Uncertainty Reduction Theory believes it's natural to have doubts about our ability to predict the outcome of initial en
* We may plan an interruption in one's daily life to see how a person reacts
* Listen to people talk about themselves
* This approach is similar to the passive strategy as there is no face-to-face communication.
* Axiom 7: Increases in uncertainty produce decreases in liking
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