Marketing and Sociology
Marketing and retailing is becoming a more and more complicated process with the evolution of consumer groups, and by applying demographics to this process, has helped marketers and retailers become more efficient. Demographic information and analysis have become essential to identifying, locating, and understanding the diverse consumer groups that form markets for goods and services. Demographic data is necessary to link products and services to consumer needs, and that is why applying demographics to marketing has become such an important process. Applied demographers not only track population shifts, but they also provide marketers with insights into how those shifts may shape consumer choices. For example, with the growing number of dual-income houses, marketers know they must distinguish segments that are primarily "time-sensitive" from the traditionally "price-sensitive" segments. (Lazer 104) This demographic shift tends to lean more towards convenience, which means that consumers want to purchase all the things they need all in one store, at hours of their choice, and more importantly quickly. Demographic trends and information is critical to helping marketers make the correct decisions and it is the demographic inf
Marketing is a very important aspect of the business process in ever area of the world, but in a place like New York City with its large consumer population, it may be considered even more important. An important part of marketing is recognizing the age structure of a population and once you recognize that, then the proper marketing techniques can be used. When examining a large city like New York with all ages of people, you can market goods and services to any age and have success, but it helps to know the demographics to have optimal marketing success. In New York City there are 1,061,554 people in the 5-14 age range and that is 15% of the total population, which is one of the larger age groups in the city and that means that businesses must market their products to include that age group (www.health.state.ny.us/nysdoh/table01.htm). Another large group is the 20-34 age group which makes up about 25% of the total NYC population and that is why there are a large number of billboards and commercials in the city that appeals to recent college graduates and the pre-middle age group (www.health.state.ny.us/nysdoh/table01.htm). The majority of marketing that takes place there is targeted to this age group and that could be why so many people in the 20-34 year old age group flock to live in New York City. Companies like Calvin Klein and Tommy Hilfiger rely on their marketers to attract this age group because they are considered one of the largest spending groups in the City. By looking at the population structure of New York City and applying demographics to the marketing process, it helps businesses focus on the correct age groups and have the most success possible. In relation to using the birth rate figures to help a business set up a marketing strategy, the death rates can be used in the same manner. For example, a funeral home is going to want to market to the are
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Approximate Word count = 1274
Approximate Pages = 5 (250 words per page double spaced)
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