Advertisements
In “Hunger as Ideology,” by Susan Bordo, advertisements for food are shown to market their products towards women by preying on their vulnerabilities and insecurities in terms of gender roles, appearance, and eating habits. Bordo begins by showing an advertisement for Virginia Slims. It shows a beautiful, carefree woman with the caption, “Decisions are easy: When I get to a fork in the road I eat.” Here Bordo claims that Virginia Slims is “Psyching out the female Consumer” with unrealistic images in the attempt to sell their product. In this case we see someone who is physically flawless, yet is not the least bit obsessed with dieting and her eating habits. In effect the advertisement is telling women that it’s alright to eat as they please but they must look perfect as well. Bordo also describes how advertisements can use biased and outdated gender roles to market their products. These ads end up “stabilizing” or reinforcing antiquated views of the role that women play in society. Many of the messages contained in these advertisements are nearly subliminal in that the viewer on a subconscious level with just a casual glance can perceive them. Bordo even suggests that these advertisements, whi
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Some common words found in the essay are:
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Approximate Word count = 1664
Approximate Pages = 7 (250 words per page double spaced)
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