This is done in anumber of ways. Children's comics,for example, often present women as being pretty, helpless, and dependant on men. They are also usually shown in stereotypical roles, such as nurses and mothers. A similar pattern is also shown in children's television. Fairytales often either portray women as being either evil or fairly stupid. The hero is almost exclusively male.

In magazines, there are often very different stories aimed at men and women. Romantic fiction, for example, is almost always aimed at women 'Women's Interests' sections in newsagents include magazines on cooking, health and slimming, childcare, fashion, and weddings. This proves that the media encourages women to follows particular role. It is not very often

that you will finda men's interest section, although, men more often seem to read magazines classified as 'General Interest' such as magazines about computers, DIY, and transport. 'Top Shelf' pornography magazines are usually aimed at men.

These images of men and women often do not conform to the reality of every day lives. They often create feelings of inadequacy, guilt, and low self-confidence, particually amongst women who don't measure up to the 'happy housewife' or 'sex objext' stereotype. This is very evident amongst teenage girls, who seem to constantly seek reassurance about their appearence. This may be part of the explanation of why teenage girls are constantly affected by anorexia, and many housewives are on tranquilizers.

Whwn men appear in the media, it is orten in a whole range of different roles, with no relation to their gender. The masculine, stereotype of the physically

Some common words found in the essay are:
Media Context, Prince Wimp, aimed women, mass media, teenage girls constantly, girls constantly, feelings inadequacy, teenage girls,
Approximate Word count = 616
Approximate Pages = 2 (250 words per page double spaced)