Changing Times
After comparing advertisements that appeared in Time and Life magazines from the 1950’s with that of the present, and analyzing these images of men and women, I have concluded that the men and women in these ads are not just selling products, but also define masculinity and femininity for each time respective period. In the 1950’s, men and women played more traditional roles: the man went off to work each day, and woman stayed home to care for the children. Women assumed a subservient role, and the roles of men and women were clearly defined. Over the last fifty years, there has been a dramatic change towards equality of the sexes, and the roles of men and women are vague and not as clearly defined. Men have more responsibilities at home as well as at work, and women are developing careers along with raising children and taking care of the home. The ads in Time and Life magazines depict these changing identities of men and women. In the 1950’s, men were portrayed as business-like, the financial provider of the family, and the head of the traditional two-parent family. In addition, men were freer to drink alcohol, smoke cigarettes, and engage in sporting activities then were women. The reaso
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Some common words found in the essay are:
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Approximate Word count = 1067
Approximate Pages = 4 (250 words per page double spaced)
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