Since Nintendo lost its stamina, running in the industry, the company changed its target. It focuses on young gamers. It relies heavily on kid-focused Nintendo exclusive games, for example cartoon characters such as Pokeman, Super Mario Brothers and Donkey Kong. It markets them through TV shows and cartoons hoping that the growing fame will encourage kids to buy the video games.

Sony and Microsoft basically target the same target market. They target more mature serious gamers. Instead of focusing on cartoon characters they try to offer the best gaming experience. They achieve that by offering the best graphics, speed and technology.

2. Discuss the positioning strategy of each of the companies in the video game market and how they differentiate its marketing 4P's.

3. Which company will be a winner in video game industry?

When my Microsoft wanted to get into the gaming industry it knew it was going to face stiff competition. So it had to make a quality product. That's what Microsoft actually did. Microsoft's Xbox is technologically advanced than its competitors. It is basically a small pc. It contains Intel Pentium III 733 MHz processor, 64 MB of RAM, and NVIDIA chip. This gives the Xbox better graphics and faster game loads.

Sony's knows that it's most powerful weapon is its word of mouth. Everyone knows the quality Sony produced for the PS1 and nobody hesitate to buy the PS2. And company was well aware of that. By the time Sony released the PS2 the company didn't have any competition. It produced a high quality product which at that time was he only one available. The combination of good timing and good advertising helped Sony break records and mak

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Approximate Word count = 607
Approximate Pages = 2 (250 words per page double spaced)