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Case Study for Strategic Management

Case Study for Strategic Management.

In order to analyse Lucent Technological internal environment that deal with strengths and weaknesses ,I should analyse its tangible and intangible resources.

Tangible resources which are the assets that can be qualified and observed including finical resources,physical assets and manpower.

Intangible resources are resources that are difficult to qualify and include in a balance sheet which often provide the firm with strongest competitive advantage.

According to Lucent: Clean Break,Clean Slate?(business week,2000), the firm had a strong brand recognition and very smart people and they are in an extremely robust industry.

The CEO of Lucent had his employee's support after he broadcast a speech from Murry Hills headquarters.In 2000 Lucent firm is determined to pull itself a pace with that market and named Jeon King(a founder of Yurine Systems Inc. that has entrepreneurial spirit and vast knowledge


To decrease the bad debt incurred in the firm, Lucent CFO,Hopkins moves the money into its reserves to cover this debt and worked to rein in such handouts.

If Lucent's firm want to steam the flood of talent and meat its gals ,it needs to start regaining the customer satisfaction and the trust of its employees.

Lucent lost 2billions in the past 3 months and has had a turnover rate of 20 percent which represent a big threat finacially.So the company made many efforts to not lose more and try to decrease its expenses,All this had bad effects and leads the technology to decrease and many employees to leave their job.The large division was threaten with customer satisfaction because of the decrease in technology.

Shacht had made many efforts to brought the responsibility to improve customer satisfaction.



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Approximate Word count = 659
Approximate Pages = 3 (250 words per page double spaced)


  

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