It is generally thought that certain colours are associated with certain emotions, the obvious example being red for anger. If this is the case then the animations could incorporate the theories of colour and emotion, and therefore make it easier for the emotions to be conveyed.
The Psychology of Colour - S. Wu http://psychology.about.com/library/weekly/aa031501a.htm
Colours can affect our emotions and behavior. Our reactions to colors are led by a combination of biological, physiological, psychological, social and cultural factors (Wu). The concept of warm and cool colours is well known amongst researchers in this area. Warm colors generally include magenta, red, orange, yellow, and yellow-green. These colors are associated with excitement, happiness and comfort.
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