Australia's cultural identity is under threat. Our nation like many others is growing into a more Americanised society, many of our nations national icons like Arnotts, Holden and Vegemite have been bought out by international corporations. Major multinational companies like Nike, Coca cola and Macdonald's use national ideals to sell their products to people in countries all over the world not just Australia. Hosting the Olympics will be a major turning point for our nation, with the influx of world wide sponsors trying to get a piece of the pie, this could have a huge influence on the next generation of Australians. The cultural identity has a lot to do with the way people from other countries view our nation and most people who have not been to Australia see us as farmers who ride Kangaroos instead of driving cars.

The majority of the world's wealth is owned by multinational corporations and this makes it harder for the smaller businesses to get established because bigger companies can afford to sell their produ

cts cheaper then new smaller companies. The multinational companies, rather then selling the dreams of the company sell the dreams of the consumers while they make their products in third world countries where the labour costs are much lower then anywhere else. The corporations can afford to buy the icons of Australia and then continue to sell them as though they are still Australian. Rather then establishing an image of their own the major players buy our national icons and then stop making them in Australia because they can make them cheaper overseas.

The cultural identity of Australia is under threat as a result of many different factors. The multinational corporations will only get richer and richer off the Internet and because they have the money and the power to monopolise all industries. The people who are going to flood into Australia to see the Olympics and the advertisers will be able to sell Australia as a young America. We could strengthen the cultural identity with the approaching Centenary of Federation if the kids start to feel pride in Australia then the nation will be in a strong position for the 21st Century.

Hosting the Olympics is going to be a major turning point in Australia's cultural identity. It is the biggest s

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Approximate Word count = 842
Approximate Pages = 3 (250 words per page double spaced)