Oops! Did she do it again?
In today's society, it seems as though being thin is the only way to be. Stars keep giving society the impression that it is cool to get thinner and thinner. When Britney Spears' first album came out, her image was that of the girl next door. Although Spears was thin then, she didn't flaunt it. As Spears became older, she became thinner and thinner. Today Spears is one of the biggest pop-stars in today's society, and she has Justin Timberlake as her boyfriend, thus making her one of society's leading sex symbols. Spears has made several different commercials and advertisements for many different companies, but the one that has gotten the most attention is Pepsi-Cola. The Pepsi-Cola Company has put Spears in many extravagant commercials. The commercials have men drooling over Spears. In one particular commercial, a man almost set a restaurant on fire because he was too caught up in watching her on television. These commercials originally were about three to five minutes long, but the Company edited them down to between thirty seconds to a minute for regular television commercials, and they took key photogr
aphs to be placed in magazines and billboards for advertisements. In the essay Hunger as an Ideology, the author talks about how advertisements make us want to feel, look, and act a certain way. This theory is proven by Britney Spears in her Pepsi-Cola commercials. The third idea that the Pepsi-Cola Company wants the consumer to conclude is that by drinking Pepsi-Cola products they will act a certain way. In this case, the Pepsi-Cola Company wants the consumer to act like Spears. The Pepsi-Cola Company is giving the consumer the impression that if they have her love for Pepsi, they will also have her attitude. Hunger as an Ideology states "...advertisers manipulate reality..." (p. 104) The company is manipulating reality by giving us the impression that Spears only likes Pepsi-Cola products, and she always acts like a sex goddess when drinking Pepsi. Therefore, when drinking Pepsi, it will make you act like Spears. The second conception that the Pepsi-Cola Company wants to convey is for the consumers to conclude that by drinking Pepsi-Cola products they will look a certain way. When seeing Spears in the comm
Some common words found in the essay are:
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Approximate Word count = 759
Approximate Pages = 3 (250 words per page double spaced)
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