AOL
Welcome, you've got mail. This is the sound that over 30 million Americans hear each time they sign on to the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services (www.aoltimewarner.com). Since America Online (AOL) plays a major role in creating the consumer online experience worldwide and is leading the development of the next-generation Internet it is important that we explore: first, AOL's history and business plan, second, advantages of the service and AOL success, and third, AOL's future. First, to get a better understanding of the groundwork that AOL laid out it is important that we examine the history of America Online. Steve Case and James Kinsey, in Dulles, Virginia founded AOL in 1985. Originally founded as Quantum Computer Services. It officially became America Online in 1989. AOL's goal is to provide access to the Internet and to offer access to its own online information and services, which were specifically tailored to the needs and interests of the average American consumer (www.aoltimewarner.com). AOL's business strategy from the start included forming strategic alliances with business partners to increase its appeal and subscriber base
The future of the giant corporation is very certain. It will continue to grow consumer wise and business wise. I believe it will acquire more companies and eliminate more competition. It wouldn't surprise me if AOL became the next Microsoft. AOL is working on getting high speed internet available to its clients. The process is time consuming and very costly. I believe they need to spend the money and get the job done, in order to remain on the top. People will begin looking for high speed internet more, once the price drops and when it becomes more available to them. If AOL doesn't have their foot in the door first, they will lose a lot of clients. AOL has experienced explosive growth in its rise to becoming the number one provider of interactive services. With the muscle of Time Warner behind it and leaders who have a history of making smart business decisions, it is poised for a very rosy future. It has succeeded in the past by staying one, or two, steps ahead of the competition and will need to continue to do so in order to continue dominating the market. Personally my favorite thing about AOL is the ability to check and send mail from any computer that has access to the internet. This makes it very convenient allowing me to check my mail almost anywhere at any time. . Some o
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Approximate Word count = 878
Approximate Pages = 4 (250 words per page double spaced)
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